Goodr Media Kit.pdf

Goodr uses technology and logistics to reduce food waste and end hunger.

We’re on a mission to eliminate food waste and hunger through the power of technology.

Each year, 40 million Americans go hungry while 80 billion pounds of food end up in landfills. Businesses are currently missing out on $40 Billion in unclaimed tax incentives.

At Goodr, we believe that hunger isn’t a scarcity issue. It’s a logistics issue. Even with many social programs that aim to end hunger, the current food supply chain ecosystem in the United States has failed to solve this problem which has grown into a national epidemic.

We believe the solution is simple: Feed more, waste less. Goodr provides a secure ledger that tracks an organization’s surplus food from pickup to donation, delivering real-time social and environmental impact reporting analytics. The Goodr model aims to provide a triple-win solution by improving an organization’s bottom line through charitable tax donations, reducing its greenhouse emissions from landfills and getting its edible surplus food to local communities in need.

Impact Statistics

Services

FOOD DISTRIBUTION

SURPLUS FOOD HANDLING

G o o dr S

Fo o d C o

G ro c e ry

D e liv

Business Model

Surplus Food Recovery / Organic Recycling

We charge a volume-based fee for service

Community Activations

We charge businesses a sponsorship fee to produce activations supporting the local community

SaaS

We charge a subscription fee to access to our proprietary platform

Food Delivery

Goodr has built a cost-plus model which covers base costs of food, labor and supplies with a profit margin for Goodr service added in

Proprietary Technology

Goodr solves the two-sided issue of food waste and hunger with services built on its proprietary logistics solution.

  1. Schedule pick-ups on demand
  2. Track delivery in real-time
  3. Get live updates on tax deductions, community impact and environmental impact reduction

Creating impact with leading businesses.

From restaurants to airports, we’re proud to partner with leading businesses throughout the US to rescue and distribute surplus food to local nonprofits.

Customers

TIM TREFZER

Manager of Corporate Social Responsibility, Georgia World Congress Convention Center

“Goodr makes doing the right thing easy. They provide all of the supplies, the logistics and people to help us reduce food waste and fight hunger.”

LIZA MILAGRO

Resilience & Sustainability Manager, Hartsfield-Jackson Atlanta International Airport

“We have over a hundred restaurants here at the airport and I swear, magic has been happening since she’s (Jasmine) come on board. You choose your career in this field and you will be able to make a difference. Our real goal is to show other airports they can do the same thing.”

SCOTT KNIGHT

General Manager at Delaware North, Hartsfield-Jackson Atlanta International Airport

“We can see the direct effect with the community. Before Goodr, all of our surplus food would go to waste. Now, we are a partner in fighting hunger and becoming a more sustainable company.”

“Hunger isn’t a matter of scarcity; it’s a matter of logistics.”

About Jasmine Crowe

Jasmine Crowe is an award-winning social entrepreneur, TED Speaker, and leader who is working to make the world a better place. Jasmine’s goal is to foster change and create awareness about the leading socioeconomic issues and challenges of today, including poverty, food waste, and hunger. In 2018 she became the 35th black woman to raise more than $1 Million in venture capital for her business. She has been featured on CNBC, Oprah Magazine, Inc., Forbes, Fast Co., NY Times, and named by Entrepreneur Magazine as one of the top 100 influential female founders.

In 2017, after years of feeding people experiencing homelessness from her own kitchen, she launched Goodr, a sustainable waste management company that leverages technology to combat hunger and reduce food waste. Under her direction, Goodr has redirected over five million pounds of surplus food from restaurants, event centers, airports, and businesses to the millions of people who are food insecure. During the start of the pandemic, Goodr pivoted to food distribution by organizing pop-up grocery stores for the community as well as launching a grocery delivery program that provides weekly delivery to seniors to over 2,000 seniors. Goodr clients include Hartsfield Jackson Airport, NBA, Atlanta Hawks, Atlanta Public Schools, and many more. Since March of 2020, Goodr is responsible for providing over two million meals to people in need.

Jasmine recently wrote her first children's book, Everybody Eats, which teaches youth about hunger, compassion, and empathy. A resident of Atlanta, GA, Jasmine is a new mom to her three-month-old daughter Journey. She enjoys spending time with her fiancé, family, and friends and is an avid traveler who has visited over 30 countries. Jasmine sits on several nonprofit boards, continuing to use her time for good. She is truly living a purpose-driven life.

The Goodr Foundation

With Goodr’s mission to Feed More, Waste Less, the Goodr Foundation strives to end world hunger by cultivating countless resources for Goodr’s nonprofit partners. To truly disrupt the cycle of food waste, the Goodr Foundation focuses on providing our nonprofit partner network with micro-grants for kitchen equipment and organic recycling programs. The Foundation also takes a hands-on approach to the health and wellness of the communities we serve by offering complementary ServeSafe trainings for all nonprofit chefs, along with healthy cooking demos and pop-up grocery stores in areas considered to be food deserts. The Goodr Foundation ultimately seeks to sustain a strong community of companies and nonprofit organizations working together to end hunger for all.

The Goodr Foundation also hosts the Neighborhood Eats program every Saturday in the Forest Cove Apartment Complex of the Thomasville Heights Area in East Atlanta. Through Neighborhood Eats, the Foundation provides snack packs, meals, enrichment activities, resources, and tutoring to children of the Thomasville Heights community. The Goodr Foundation has also sponsored field trips to the Atlanta Zoo and the Georgia Aquarium.
With your support, we can make a huge social and environmental difference in the world!

Press Highlights

“This App Delivers Leftover Food to the Hungry, Instead of the Trash.”
FAST COMPANY
“10 Startups outside of Silicon Valley to watch in 2019.”
VentureBeat
“Meet Goodr, the company using blockchain technology to reduce food waste”
CNBC
“How One Atlanta Startup Solved The Biggest Problem In Food Waste Recovery”
Forbes
50 World-Changing Startups to Watch in 2019 - #20
Inc.